APRIL 12, 2011, SAN ANTONIO, TX-- Should taste be the only dictate for font choice? Are there other considerations in selecting what font to use when creating content on the web? This is one of the most fundamental topics for a web designer, but the least discussed. That is unfortunate.
Let's take the case of serif versus non-serif fonts. Serif fonts are those that feature the little horizontal lines on the top and bottom of fonts. The typeface that this entry is made in is an example of a serif font. A non-serif font would be something like this: this is a non-serif font.
Many people like the lines of the non-serif fonts. They believe that it is a more modern look. The fact is that readability studies by organizations like Poynter (http://www.poynter.org/) have revealed that most people find serif fonts easier to read. Those little lines appear to make it easier to distinguish between the 20 some odd letters in our alphabet. You might think about that when launching your publication.
Good tips. Thanks!
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